Why do dealers choose DealerSoftware over Dragon2000?
- Published prices: £99 to £299 a month for dealers and £99 for workshops, with no setup fee. Dragon2000 asks you to request a demo for the figure.
- Sales and workshop on one modern, web-first system. Add the workshop module for £99 and run both sides from one login, on one domain or two, with online bookings. No desktop install, nothing to update.
- A dealer website and workshop website at a professional grade for search engines and AI searches, included on every plan.
- Feeds on the entry plan to AutoTrader, CarGurus and PistonHeads, AA Cars, Carwow and Cazoo with Motors, eBay Motors and Gumtree.
- DealerPricing valuations, comparables and history checks inside the stock record.
- AI tools on Premium: descriptions, a 24/7 customer chat on your live stock, background and plate removal on photos.
Dragon2000 vs DealerSoftware: side by side
| DealerSoftware | Dragon2000 | |
|---|---|---|
| Price you can read before you call (all figures including VAT) | £99, £199 or £299 a month, Workshop £99, on the pricing page | Not published; request a demo |
| Contract | Rolling monthly, cancel from the billing page | Not stated |
| Free trial | 14 days on every plan, card charged on day 15 unless cancelled | 30 days, no card |
| Setup fee | None | Not stated |
| Dealer website on your own domain with SSL | Included on every plan, with templates | Yes |
| Marketplace feeds on the entry plan | AutoTrader, CarGurus and PistonHeads, AA Cars, Carwow, Cazoo with Motors, eBay Motors and Gumtree | Yes; details not published |
| VAT margin scheme invoicing and VAT return figures | Built in from Professional | Yes |
| Workshop: jobs, parts, online bookings, workshop website | £99 standalone or £99 added to any plan | Yes, as separate garage software |
| AI descriptions, 24/7 customer chat on live stock, photo clean-up | Included on Premium | APPraise AI and an AI voice attendant |
| Live valuations, comparables and history checks in the stock record | DealerPricing integration (DealerPricing membership needed) | No |
| Search and AI visibility | Professional grade, built to perform across every search engine and AI search | Standard dealer website |
| Support | Email within a working day, priority on Premium, no premium-rate line | Phone and email |
What does DealerSoftware cost?
Every plan starts with a 14-day free trial. Your card is taken at signup and the first charge is on day 15; cancel before then and you pay nothing. There is no sales call to get a number and no setup fee.
| Plan | Price | Stock | Users | For |
|---|---|---|---|---|
| Website | £99 | up to 10 | 1 | A professional dealer website with stock, leads and marketplace integrations. |
| Professional | £199 | up to 20 | 3 | Everything in Website plus a full CRM and sales process. |
| Premium | £299 | up to 30 | 5 | Everything in Professional plus AI-powered tools. |
| Workshop | £99 | n/a | 2 | Standalone garage plan, or add the module to any dealer plan for £99 |
What does Dragon2000 cost?
Not published. The site asks you to request information or a demo.
Trial: A 30-day free trial of DragonDMS, no credit card required, cancel anytime. Contract: Not stated on the site. Founded 1995. Customers: over 1,000 car dealers, by its own figure.
Where does DealerSoftware lead?
- Published prices with no setup fee; Dragon2000 asks you to request a demo for the figure.
- Sales and workshop on one modern, web-based system with nothing to install or update.
- Feeds on the entry plan and DealerPricing valuations in the stock record.
- AI descriptions, customer chat and photo clean-up on Premium.
How hard is it to move from Dragon2000 to DealerSoftware?
An afternoon, in practice. Export your stock from Dragon2000 as a spreadsheet and import it (make, model, registration, mileage, price and photos come across; a registration lookup fills the rest). Point your domain at the new site, reconnect AutoTrader and your other feeds, and run both systems for a week before you switch the old one off. We do the import with you on request, and because there is no contract, moving back costs nothing but the afternoon.
The bottom line
Dragon2000 will cost you a number you will only learn after a demo. DealerSoftware costs £99, £199 or £299 a month, you can see every feature working on your own stock inside 14 days, and you can leave whenever you like. For an independent dealer that is the better bet, and the trial is how you check we are right.
Other comparisons
We make DealerSoftware, so this page argues for it. Everything it says about Dragon2000 comes from Dragon2000 website, read on 22 October 2026, and Dragon2000 is at www.dragon2000.co.uk. If a fact is out of date, tell us and we will correct it.