Why do dealers choose DealerSoftware over Click Dealer?
- A price on the page, not on a call: £99 to £299 a month for dealers, £99 for workshops, with a 14-day trial you can start in a few minutes.
- No bundle you did not ask for. Pay for the plan that fits your stock and add the workshop module, extra cars or extra users when you need them, from the billing page.
- Rolling monthly. Click Dealer's contract terms are not on its site; ours are one sentence: cancel any time and the plan ends at the end of the paid month.
- Built for independents. No agency services, no setup fee, no account manager between you and the software.
- A dealer website at a professional grade for search engines and AI searches, included on every plan.
- Feeds to AutoTrader, CarGurus and PistonHeads, AA Cars, Carwow and Cazoo with Motors, eBay Motors and Gumtree on every plan, and DealerPricing valuations in the stock record.
Click Dealer vs DealerSoftware: side by side
| DealerSoftware | Click Dealer | |
|---|---|---|
| Price you can read before you call (all figures including VAT) | £99, £199 or £299 a month, Workshop £99, on the pricing page | Not published; speak to an expert |
| Contract | Rolling monthly, cancel from the billing page | Not stated |
| Free trial | 14 days on every plan, card charged on day 15 unless cancelled | None advertised |
| Setup fee | None | Not stated |
| Dealer website on your own domain with SSL | Included on every plan, with templates | Yes (ClickWeb) |
| Marketplace feeds on the entry plan | AutoTrader, CarGurus and PistonHeads, AA Cars, Carwow, Cazoo with Motors, eBay Motors and Gumtree | Yes; details not published |
| VAT margin scheme invoicing and VAT return figures | Built in from Professional | Yes, with a Making Tax Digital integration |
| Workshop: jobs, parts, online bookings, workshop website | £99 standalone or £99 added to any plan | Not offered, as far as its site shows |
| AI descriptions, 24/7 customer chat on live stock, photo clean-up | Included on Premium | Not stated on its site |
| Live valuations, comparables and history checks in the stock record | DealerPricing integration (DealerPricing membership needed) | No |
| Search and AI visibility | Professional grade, built to perform across every search engine and AI search | Standard dealer website with agency SEO sold separately |
| Support | Email within a working day, priority on Premium, no premium-rate line | Not stated |
What does DealerSoftware cost?
Every plan starts with a 14-day free trial. Your card is taken at signup and the first charge is on day 15; cancel before then and you pay nothing. There is no sales call to get a number and no setup fee.
| Plan | Price | Stock | Users | For |
|---|---|---|---|---|
| Website | £99 | up to 10 | 1 | A professional dealer website with stock, leads and marketplace integrations. |
| Professional | £199 | up to 20 | 3 | Everything in Website plus a full CRM and sales process. |
| Premium | £299 | up to 30 | 5 | Everything in Professional plus AI-powered tools. |
| Workshop | £99 | n/a | 2 | Standalone garage plan, or add the module to any dealer plan for £99 |
What does Click Dealer cost?
Not published. Click Dealer sells "Click Dealer in a Box" as one platform, one package, one price, and asks you to speak to an expert for the figure.
Trial: None advertised. Contract: Not stated on the site. Customers: 1,800+ UK dealerships, by its own figure.
Where does DealerSoftware lead?
- A price on the page and a trial you can start today; Click Dealer offers neither on its site.
- Rolling monthly with no setup fee and no bundle.
- A workshop module on the same login, which Click Dealer does not offer as far as its site shows.
- Valuations and history checks in the stock record through DealerPricing, and AI tools on Premium.
How hard is it to move from Click Dealer to DealerSoftware?
An afternoon, in practice. Export your stock from Click Dealer as a spreadsheet and import it (make, model, registration, mileage, price and photos come across; a registration lookup fills the rest). Point your domain at the new site, reconnect AutoTrader and your other feeds, and run both systems for a week before you switch the old one off. We do the import with you on request, and because there is no contract, moving back costs nothing but the afternoon.
The bottom line
Click Dealer will cost you a number you will only learn on a call, for a bundle you did not choose. DealerSoftware costs £99, £199 or £299 a month, you can see every feature working on your own stock inside 14 days, and you can leave whenever you like. For an independent dealer that is the better bet, and the trial is how you check we are right.
Other comparisons
We make DealerSoftware, so this page argues for it. Everything it says about Click Dealer comes from Click Dealer website and Click Dealer in a Box, read on 22 October 2026, and Click Dealer is at www.clickdealer.co.uk. If a fact is out of date, tell us and we will correct it.